DataViz: choosing the perfect chart for your data storytelling

When thinking of DataViz or data visualization, the first thing that pops into our minds is choosing the right chart. It is not easy to make your choice without getting lost in the infinity of visual possibilities.

Bar charts, pie charts, line charts, scatter plots, radars, box plots, treemaps and many more. How to choose the perfect chart that for your data story?

Retail: zoom on tradional & small businesses

With 80% of a market estimated at 200 billion DH, traditional and small businesses must be treated with a special kind of care by brand owners.

[Business Case] Customer experience and satisfaction study for ONEE

CONTEXT In order to improve its proximity to its customers which are at the heart of its concerns and in an approach of continuous improvement of its services, the National Office of Electricity and Water (ONEE) wished to conduct a satisfaction survey with the...

DataViz, surveys and market research

Scientists agree that visual information is processed 60,000 times faster by the brain than textual information. One could debate on the precision of this figure but we can all realize it intuitively: an image is worth a thousand words. Quite equivalently, there is no doubt that a DataViz is worth a thousand data points.